{"product_id":"9781266108334","title":"Modern Business Analytics ISE by Matt Taddy","description":"Written by Matt Taddy, successful author of the McGraw Hill Professional title, Business Data Science graduate of University of Chicago and Amazon Chief Economist. This new higher-ed text takes a practical, modern approach to data science and business analytics for the graduate-level business analytics student or professional. It takes a learn-by-doing approach, with real data analysis examples that explain the \"why\", rather than the \"what\" in the decision-making discussions. It uses R as the primary technology throughout the text and includes an end-of-chapter reference to the basic R recipes in each chapter.  The text uses tools from economics and statistics in combination with Machine Learning Techniques to create a platform for using data to make decisions. The Connect product that supports the text includes Interactive Activities that have students explore content more deeply, Excel activities like Integrated Excel \u0026amp; Applying Excel, and a Prep Course that helps students refresh on fundamental pre-requisite knowledge they need to know prior to this course.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56312185487733,"sku":"9781266108334","price":59.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781266108334.jpg?v=1762820925","url":"https:\/\/backstory.london\/products\/9781266108334","provider":"Backstory","version":"1.0","type":"link"}