{"product_id":"9781265103514","title":"Essentials of Corporate Finance ISE by Bradford Jordan","description":"Essentials of Corporate Finance focuses on what undergraduate students with widely varying backgrounds need to carry away from a core course in business or corporate finance. The goal is to convey the most important concepts at a level that is approachable for the widest possible audience. Essentials is written in a relaxed, conversational style that invites the students to join in the learning process rather than being a passive information absorber.   Essentials has three basic themes as a central focus:  An Emphasis on Intuition: We always try to separate and explain the principles at work on a commonsense, intuitive level before launching into any specifics. A Unified Valuation Approach: We treat net present value (NPV) as the basic concept underlying corporate finance. A Managerial Focus: Students shouldn't lose sight of the fact that financial management concerns management. We emphasize the role of the financial manager as decision-maker, and we stress the need for managerial input and judgment.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56297673949557,"sku":"9781265103514","price":60.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781265103514.jpg?v=1762781236","url":"https:\/\/backstory.london\/products\/9781265103514","provider":"Backstory","version":"1.0","type":"link"}