{"product_id":"9781138330528","title":"Business Model Innovation : Concepts, Analysis, and Cases by Allan Afuah","description":"Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and\/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56297409708405,"sku":"9781138330528","price":84.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781138330528.jpg?v=1762780635","url":"https:\/\/backstory.london\/products\/9781138330528","provider":"Backstory","version":"1.0","type":"link"}