{"product_id":"9781137543530","title":"Scaling the Tail: Managing Profitable Growth in Emerging Markets by Andrew Cosgrove","description":"This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: \"scaling the tail.\" This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.\u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56296524775797,"sku":"9781137543530","price":89.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781137543530.jpg?v=1762771698","url":"https:\/\/backstory.london\/products\/9781137543530","provider":"Backstory","version":"1.0","type":"link"}