{"product_id":"9781137501790","title":"How Creativity Happens in the Brain by Arne Dietrich","description":"How Creativity Happens In The Brain is about the brain mechanisms of creativity, how a grapefruit-sized heap of meat crackling with electricity manages to be so outrageously creative. It has a sharp focus: to stick exclusively to sound, mechanistic explanations and convey what we can, and cannot, say about how brains give rise to creative ideas.\u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56312155767157,"sku":"9781137501790","price":109.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781137501790.jpg?v=1762820817","url":"https:\/\/backstory.london\/products\/9781137501790","provider":"Backstory","version":"1.0","type":"link"}