{"product_id":"9781071936733","title":"Social Media for Strategic Communication : Creative Strategies and Research-Based Applications by Karen Freberg","description":"Social Media for Strategic Communication teaches students the skills and principles needed to use social media in persuasive communication campaigns. The Third Edition features a brand-new chapter on social media and crisis communication, discussion of AI integrated in each chapter, and updated coverage of changes to platforms, trends, strategies, and emerging challenges across social media.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56367957639541,"sku":"9781071936733","price":114.0,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/backstory.london\/products\/9781071936733","provider":"Backstory","version":"1.0","type":"link"}