{"product_id":"9781041155157","title":"Marketing in a Competitive Economy by Leslie W. Rodger","description":"Marketing in a Competitive Economy (1965) is a scientific study of marketing in the Western world, taking as a starting point a competitive economy and freedom for consumers. As marketing moved from an exercise in profitably disposing of excess goods, to being primarily concerned with producing goods as a result of market opportunities, so the field became more complicated and in need of a comprehensive analysis and overview.\u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56367951217013,"sku":"9781041155157","price":90.0,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/backstory.london\/products\/9781041155157","provider":"Backstory","version":"1.0","type":"link"}