{"product_id":"9781041046424","title":"Impact : A Complete Guide to Creating a User Research Practice at Your Organization by Nikki Anderson","description":"Embark on a transformative journey into the world of user research with Impact by Nikki Anderson. In the realm of product creation, understanding your users is the cornerstone of building life-changing products. This comprehensive guide is your key to establishing a robust user research practice within your organization, ensuring that decisions are rooted in empathy, understanding, and a deep connection with your audience.   Impact goes beyond the surface of having a great idea; it delves into the intricacies of creating competent, passionate, and skillful teams. Nikki Anderson, drawing from her wealth of experience, provides invaluable insights into setting up a research practice that becomes an indispensable resource for your colleagues. This book is not just a guide; it's a thought partner, offering a step-by-step approach to navigate the complexities of establishing a research practice, making it accessible even for those new to the field.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56296371618165,"sku":"9781041046424","price":49.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781041046424.jpg?v=1762771206","url":"https:\/\/backstory.london\/products\/9781041046424","provider":"Backstory","version":"1.0","type":"link"}