{"product_id":"9781036201098","title":"Principles of Marketing for a Digital Age by Tracy L. Tuten","description":"Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today's ever-evolving digital landscape.   This third edition brings you:Brand-new case studies from global companies across a variety of industries, including Bang \u0026amp; Olufsen, Oatly, Tesla and CarrefourNew and updated Sustainability Spotlight boxes, which align with the UN's Principles for Responsible Management Education (PRME) initiativeCutting-edge content covering the latest advancements in AI and its growing role in marketing strategiesInstructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.   Principles of Marketing for a Digital Age?is your essential guide to marketing as part of an introductory marketing course at college or university.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56368498966901,"sku":"9781036201098","price":54.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781036201098.jpg?v=1763549705","url":"https:\/\/backstory.london\/products\/9781036201098","provider":"Backstory","version":"1.0","type":"link"}