{"product_id":"9781035032488","title":"Breaking Twitter : Elon Musk and the Most Controversial Corporate Takeover in History by Ben Mezrich","description":"`An excitable, high-octane account' - IndependentIn October 2022, Elon Musk marched through Twitter's front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come - brutal mass firings, an exodus of advertisers and `blue-tick' celebrities and a vicious battle for control.   With unique access to Twitter insiders and Musk's confidants, this is the astonishing story from all sides. Why did Elon overhaul Twitter's blue-tick system, and how did it lead to the near-collapse of the company's revenue? Will Twitter - now X - survive? How has the constant negative press coverage affected Elon?With a wealth of hidden details, Breaking Twitter gives ringside seats to one of the most dramatic and compelling business stories of our time.   `Mezrich's books are the sort of engrossing reads you pick up in the airport then find the blockbuster film on the plane' - Evening Standard\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56296180351349,"sku":"9781035032488","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781035032488.jpg?v=1762770532","url":"https:\/\/backstory.london\/products\/9781035032488","provider":"Backstory","version":"1.0","type":"link"}