{"product_id":"9781032974408","title":"Navigating Brand Activism by Can Uslay","description":"In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism. This groundbreaking book delves into the motivations behind this movement, dissects potential pitfalls, and celebrates triumphs. This book is for anyone who wants to understand:Why some purpose-driven brands are winning hearts, minds, and market shareHow to differentiate your brand in a crowded marketplace through activismHow to spot authentic activism from mere marketing ploysThe future of brand activism and its potential to create a better worldThe potential downsides of brand activism, including political backlash, consumer boycotts, and brand dilutionMost importantly, when and when not to engage in brand activism.   Whether you're a business leader, a conscious consumer, or simply curious about this evolving landscape, this book will challenge, inspire, and empower you to navigate the world of woke washing and genuine advocacy.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56295992885621,"sku":"9781032974408","price":28.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781032974408.jpg?v=1762769823","url":"https:\/\/backstory.london\/products\/9781032974408","provider":"Backstory","version":"1.0","type":"link"}