{"product_id":"9781032969534","title":"The Basics of Business Start-Up by Alexandrina Pauceanu","description":"The Basics of Business Start-Up outlines the entrepreneurial journey from inception to start-up. Starting from the basic concepts and working through the start-up process step by step, the book is an indispensable guide both for would-be entrepreneurs and students on entrepreneurship\/small business courses.   Key features of this book include:A step-by-step, sequential approach, detailing the typical entrepreneurial journey.   Non-technical introduction to the basic business functions, including budgeting, accounting, marketing, and moreA readable and accessible beginner's guide to entrepreneurship and business start-upWritten in a refreshingly personal style, this concise guide is the perfect starting point for anyone seeking to put their entrepreneurial ambitions into action.\u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56419686908277,"sku":"9781032969534","price":145.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781032969534.jpg?v=1764600128","url":"https:\/\/backstory.london\/products\/9781032969534","provider":"Backstory","version":"1.0","type":"link"}