{"product_id":"9781032689838","title":"Place Marketing and Temporality by Gary Warnaby","description":"Much city marketing and branding activity is future-oriented; aimed at achieving a forward-looking vision for places. The aim of this activity is to attract visitors, residents and\/or inward investment, and focus on communicating attractive place attributes to create a differentiated spatial `product' that will appeal to particular target audiences. In seeking to achieve this, place marketing campaigns have been criticized for emphasizing generic attributes, such as accessibility, infrastructure and a skilled workforce-which can serve to homogenize places which in reality are very different. However, a city's distinctive character is a consequence of its history and development over time, and this book analyses the role of these temporal dimensions in place marketing and branding. The book analyses how the past-both material (i.e. the historic built environment) and intangible (i.e. routines, practices and the `character' of the populace)-is appropriated, in order to `sell' the city into the future. It acknowledges the inherent selectivity involved and discusses the factors influencing what is remembered from the past-and equally importantly, what is forgotten. Adopting a range of theoretical approaches to understanding temporality in this context, the book will appeal to advanced students, academic researchers and reflexive place branding practitioners by introducing a `temporal paradox' incorporating both fixity (the material and immaterial elements of the city's past) and fluidity (relating to the creation of the place product as a dynamic assemblage of individual elements and attributes aimed at particular target audiences).\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56368375234933,"sku":"9781032689838","price":21.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/backstory.london\/products\/9781032689838","provider":"Backstory","version":"1.0","type":"link"}