{"product_id":"9781032496443","title":"Unlocking Small Business Ideas : An Australian Guide by John W. English","description":"An idea is the first step in the process of creating a business. Most ideas, no matter how brilliant they may seem, never actually end up becoming a business. This book explains how to:   Look for new small business ideas.   Evaluate ideas for their commercial potential.   Unlock the strategies that turn an idea into a business. English's focus is on finding the seed of an idea and the process of developing it into a genuine business opportunity. He includes practical diagnostic `reality checks' developed in his small business workshops. He also includes an analysis of changes in the Australian small business environment as result of Covid-19. This practical volume is ideal for any budding entrepreneur looking for guidance on how to evaluate a business opportunity and build a commercial strategy around it. It will also be an ideal secondary reading for books on entrepreneurship and small business courses.\u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56296016347509,"sku":"9781032496443","price":145.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781032496443.jpg?v=1762769922","url":"https:\/\/backstory.london\/products\/9781032496443","provider":"Backstory","version":"1.0","type":"link"}