{"product_id":"9781032193274","title":"Material Matters : Developing Business for a Circular Economy by Sabine Oberhuber","description":"Our planet is a closed system with limited material resources, yet our current economic model is designed in a one-way direction from resource extraction to disposal, leading to resource depletion. This book proposes a new economic model, offering an alternative to this linear `take-make-waste' economy.   Material Matters shows a way of creating a circular economy by using the unlimited resources we have: renewable energy, data and intelligence. It describes a system based on circular business models centred on selling performance rather than ownership, designing products and buildings as resource banks and equipping products with a `material passport' to ensure their usability for future generations. Businesses thereby become custodians of materials, rather than consumers of materials and sellers of products. The book evokes the vision of a radically new economic model based on a compelling narrative, supported with cases that have been developed in conjunction with major companies, for example, convincing Philips to sell light instead of lamps, saving energy and materials by creating a whole new business model, a case which has become iconic for the circular economy.   Material Matters is not a somber analysis of the state of the planet but a concrete and comprehensive agenda for change, offering perspectives for taking action for business and individual consumers alike.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56295875117429,"sku":"9781032193274","price":25.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781032193274.jpg?v=1762769458","url":"https:\/\/backstory.london\/products\/9781032193274","provider":"Backstory","version":"1.0","type":"link"}