{"product_id":"9780844231013","title":"My Life in Advertising and Scientific Advertising by Claude Hopkins","description":"Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":43399034994866,"sku":"9780844231013","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/products\/9780844231013.jpg?v=1698853418","url":"https:\/\/backstory.london\/products\/9780844231013","provider":"Backstory","version":"1.0","type":"link"}