{"product_id":"9780814417850","title":"Persuasive Business Proposals : Writing to Win More Customers, Clients, and Contracts by Tom Sant","description":"Most people find proposal writing to be tedious and time-consuming--and their documents show it, but proposal writing is about more than checking off boxes on a list of requirements.   Writing a winning proposal is vital to getting a `yes' on your next bid. That's why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs.   In Persuasive Business Proposals, he shares the same insights with you--teaching you what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You'll learn how to:attract prospects' attention and speak to their needs;ask essential questions for qualifying opportunities;\"power up\" cover letters and executive summaries;overcome \"value paranoia\";incorporate proof into a proposal;and write winning renewal contracts.   With clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes you step-by-step through a highly effective process for writing customized packages that capture new business.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56295066730869,"sku":"9780814417850","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780814417850.jpg?v=1762767055","url":"https:\/\/backstory.london\/products\/9780814417850","provider":"Backstory","version":"1.0","type":"link"}