{"product_id":"9780764369391","title":"Starting Your Floral Design Studio : A Creative Guide to Finding Your Style, Growing Your Business, and Nurturing Your Dream by Justine Beaussart","description":"For floral designers ready to open their own small business, here's an essential how-to guide from a budding designer who left a corporate job to successfully do just that.       Sharing the challenges and surprises she experienced in building her business, Justine explains:     stocking the basic supplies and materials for your products' designing and packaging;   ?the crucial question of flower sourcing, and the ecological impacts to consider;   ?working on defining your studio's brand, building your portfolio, and ensuring that your online presence builds clientele;  ?using eco-friendly design techniques;  ?preparing, packaging, and transporting your creations;  ?communicating effectively with clients;   and more.       A review of design basics is included, with step-by-step instructions for nine floral arrangements.       Justine ends with three useful case studies, including a floral set for an advertising shoot, a floral scenery backdrop at a boutique, and a wedding's floral arrangements.       Importantly, this guide faces the reality that even while floral designers cope with today's logistical, ecological, and economic problems, they can align good values with market forces-and contribute to?developing a floral industry that is more respectful of the environment and that educates its consumers.\u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56294898925941,"sku":"9780764369391","price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780764369391.jpg?v=1762766417","url":"https:\/\/backstory.london\/products\/9780764369391","provider":"Backstory","version":"1.0","type":"link"}