{"product_id":"9780753555200","title":"Zero to One : Notes on Start Ups, or How to Build the Future by Blake Masters","description":"WHAT VALUABLE COMPANY IS NOBODY BUILDING?The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.   `Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.'ELON MUSK, CEO of SpaceX and Tesla`This book delivers completely new and refreshing ideas on how to create value in the world.'MARK ZUCKERBERG, CEO of Facebook`When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.'NASSIM NICHOLAS TALEB, author of The Black Swan\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56294696681845,"sku":"9780753555200","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780753555200.jpg?v=1762765682","url":"https:\/\/backstory.london\/products\/9780753555200","provider":"Backstory","version":"1.0","type":"link"}