{"product_id":"9780750992596","title":"Fading London : The City's Vanishing Ghost Signs by Helen Cox","description":"Take a photographic journey into London's often overlooked advertising history and see how the capital's businesses of old made use of hand-painted signs to inform, advertise and appeal to consumers. This intriguing book profiles hand-painted advertising from across the city and investigates the companies that commissioned the signs that now appear faded - like ghosts - on the brickwork of buildings. It is a snapshot of a time that is almost forgotten but which lives on through the sometimes haunting presence of ghost signs on the city's streets. Richly illustrated with 150 full-colour signs, this collection reveals the many varied industries and businesses of London's past. Fading Ads of London is a must for all true local historians.\u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56296888533365,"sku":"9780750992596","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780750992596.jpg?v=1762775856","url":"https:\/\/backstory.london\/products\/9780750992596","provider":"Backstory","version":"1.0","type":"link"}