{"product_id":"9780715655092","title":"Nice is Not a Biscuit : How to Build a World-Class Business by Doing the Right Thing by Peter Mead","description":"100 lessons from one of Britain's most successful businessmenYou must know businesses or leaders that seem to have it all - loyalty and success in equal measure. Do you aspire to the same, but worry that `nice guys finish last'?In Nice Is Not a Biscuit, Peter Mead reveals the secrets of his success, and distils a lifetime's thought about the right way to do business. His 100 entertaining lessons include:How to be a boss and a human being at the same timeWhy trust in your brand is so preciousHow to gain a share of both heads and heartsNice is not patting people on the head. It's every person respecting every other person. Do that and you create a great business. It's a credo for life.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56311867441525,"sku":"9780715655092","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780715655092.jpg?v=1762819702","url":"https:\/\/backstory.london\/products\/9780715655092","provider":"Backstory","version":"1.0","type":"link"}