{"product_id":"9780500026489","title":"nendo : A Big Book of Small Ideas by Oki Sato","description":"A large-format book that uncovers the secrets behind Nendo's unique creative process.     He named his firm `Nendo', the Japanese word for modelling clay; he uses manga-like sketches to illustrate his design concepts; and he creates some of the most imaginative furniture in the world: he is Oki Sato, one of Japan's most prolific designers. At any given moment, he has hundreds of projects in the works - architecture, interiors, furniture, tableware, and more. `There is nothing I would not design,' says Sato.     Sato renders his designs with remarkable conceptual clarity. At the outset, he allows his imagination to run wild and then documents his idea with a simple black line drawing - be it a bathroom basin defined by a single, ceramic swirl or a pair of wooden chopsticks that twist together to become one. These 2D images are converted into minimal 3D shapes described with clean outlines and a largely monochrome palette. Like a traditional Japanese ink painting, which constructs an image with just a few brush strokes, Sato extracts the unnecessary and eliminates distraction.   Featuring Sato's original sketches, full-scale product images and explanatory texts, Project Nendo uncovers and unpicks the designer's unique creative process, guiding the reader step-by-step through his innovative and playful world to reveal the secrets behind fifty of his inimitable works.\u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56291202269557,"sku":"9780500026489","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780500026489.jpg?v=1762738002","url":"https:\/\/backstory.london\/products\/9780500026489","provider":"Backstory","version":"1.0","type":"link"}