{"product_id":"9780470563427","title":"The Ride of a Lifetime : Doing Business the Orange County Choppers Way by Mark Yost","description":"Tough, smart business advice from the star of the hit TLC reality show \"American Chopper\" Now in paperback, The Ride of a Lifetime elucidates the business principles that have made Paul Teutul Sr. and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how he built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well-defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate.    Paul and his sons build the best one-of-a-kind choppers in the world with unrivaled passion, creativity, and honesty. The Ride of a Lifetime shows you how they do it.    Offers an inside look at the business practices that built Orange County Choppers into a massively successful businessReveals a different side to the OCC family patriarchFull of practical, real world business principles that lead to unlimited success for any business The Ride of a Lifetime is a smart, tough-as-nails guide to business success that every entrepreneur should read.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56290631483765,"sku":"9780470563427","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780470563427.jpg?v=1762733861","url":"https:\/\/backstory.london\/products\/9780470563427","provider":"Backstory","version":"1.0","type":"link"}