{"product_id":"9780415726368","title":"Tourism Marketing : In the Age of the Consumer by Alastair M. Morrison","description":"Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together:   Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector's promotional apparatus.      Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing.      New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters.      Global marketplace: Every chapter adopts a global outlook and offers international perspectives.    Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility.      Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing.   Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value - Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56290136097141,"sku":"9780415726368","price":46.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780415726368.jpg?v=1762729123","url":"https:\/\/backstory.london\/products\/9780415726368","provider":"Backstory","version":"1.0","type":"link"}