{"product_id":"9780415692274","title":"Focus Groups : From structured interviews to collective conversations by Greg Dimitriadis","description":"Focus Groups: From Structured Interviews to Collective Conversations is a conceptual and practical introduction to focus group. As the title indicates, focus groups traditionally encompass a wide range of discursive practices. These span from formal structured interviews with particular people assembled around clearly delimited topics to less formal, open-ended conversations with large and small groups that can unfold in myriad and unpredictable ways. Additionally, focus groups can and have served many overlapping purposes-from the pedagogical, to the political, to the traditionally empirical. In this book, focus groups are systematically explored; not as an extension or elaboration of interview work alone, but as its own specific research method with its own particular affordances. This book comprehensively explores:  The nature of focus groups  Politic and activist uses of focus groups  Practical ways to run a successful focus group  Effective analysis of focus group data  Contemporary threats to focus groupsFocus Groups: From Structured Interviews to Collective Conversations is essential reading for qualitative researchers at every level, particularly those involved in education, nursing, social work, anthropology, and sociology disciplines.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56290073510261,"sku":"9780415692274","price":37.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780415692274.jpg?v=1762728722","url":"https:\/\/backstory.london\/products\/9780415692274","provider":"Backstory","version":"1.0","type":"link"}