{"product_id":"9780393354355","title":"Platform Revolution : How Networked Markets Are Transforming the Economy and How to Make Them Work for You by Geoffrey G. Parker","description":"Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value.    Platform Revolution explores the what, how and why of this revolution and provides the first \"owner's manual\" for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56288156090741,"sku":"9780393354355","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780393354355.jpg?v=1762717365","url":"https:\/\/backstory.london\/products\/9780393354355","provider":"Backstory","version":"1.0","type":"link"}