{"product_id":"9780393353341","title":"Citizen Coke : The Making of Coca-Cola Capitalism by Bartow J. Elmore","description":"By examining \"the real thing\" ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56289626194293,"sku":"9780393353341","price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780393353341.jpg?v=1762724834","url":"https:\/\/backstory.london\/products\/9780393353341","provider":"Backstory","version":"1.0","type":"link"}