{"product_id":"9780367350918","title":"Project Marketing : A Practical Approach by Milind Trivikram Phadtare","description":"This book is a comprehensive and practical guide to project marketing - a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings.   The volume: Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.    Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts.    Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting\/subcontracting firms to realize better pricing and project profitability.   An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56288164774261,"sku":"9780367350918","price":37.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780367350918.jpg?v=1762717543","url":"https:\/\/backstory.london\/products\/9780367350918","provider":"Backstory","version":"1.0","type":"link"}