{"product_id":"9780273792918","title":"The Sales Book by Graham Yemm","description":"SELLING AND SALES MANAGEMENT IN ACTION ? The Sales Book picks out the top challenges that you are likely to face and shows you how to maximise your own performance and that of a sales team. Every challenge is broken down into user-friendly advice that follows a clear structure: ? # The objectives of each section # An overview of the main principles # What you need to do to achieve success # A speed-read checklist to help you remember key points ? Whether you're looking for practical sales techniques or advice on how to build a sales strategy, this easy to use guide is a must-have for those involved in sales at any level.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56231271301493,"sku":"9780273792918","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780273792918.jpg?v=1762268515","url":"https:\/\/backstory.london\/products\/9780273792918","provider":"Backstory","version":"1.0","type":"link"}