{"product_id":"9780273772170","title":"How to Start Your Own Business for Entrepreneurs : How to Start Your Own Business for Entrepreneurs by Robert Ashton","description":"The new edition of this bestselling book for entrepreneurs has been fully updated to offer the most extensive start-up toolkit of invaluable advice and expert guidance.    ? Relevant to entrepreneurs of any experience, it covers absolutely every aspect of starting a business from bullet-proof plans to the best way to structure a business for a successful sell-on later. It includes information on brand management, customer service, marketing, financials and staffing, so you are fully prepared to set sail on your business journey.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56231266451829,"sku":"9780273772170","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780273772170.jpg?v=1762268445","url":"https:\/\/backstory.london\/products\/9780273772170","provider":"Backstory","version":"1.0","type":"link"}