{"product_id":"9780273757733","title":"Marketing Across Cultures by Julie Lee","description":"In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance.  ? Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts.  ? Full of up-to-date examples, numerous illustrations and?using?clear language, this text will guide students through key cultural marketing issues.??\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56232506589557,"sku":"9780273757733","price":74.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780273757733.jpg?v=1762275235","url":"https:\/\/backstory.london\/products\/9780273757733","provider":"Backstory","version":"1.0","type":"link"}