{"product_id":"9780241582619","title":"Build The Damn Thing : How to Start a Successful Business if You're Not a Rich White Guy by Kathryn Finney","description":"Build The Damn Thing is a battle-tested guide for every entrepreneur who the establishment has excluded. Finney, an investor and startup champion, explains how to build a business from the ground up; from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks; arms readers with responses to investors who say, \"great pitch but I just don't do Black women\"; and inspires them to overcome naysayers. For all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed by the \"Entitleds.\"Don't wait for the system to let you in - break down the door and build your damn thing.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56230209651061,"sku":"9780241582619","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780241582619.jpg?v=1762263896","url":"https:\/\/backstory.london\/products\/9780241582619","provider":"Backstory","version":"1.0","type":"link"}