{"product_id":"9780241385630","title":"The Infinite Game : From the bestselling author of Start With Why by Simon Sinek","description":"NEW YORK TIMES BESTSELLERThe New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game? In The Infinite Game, Sinek applies game theory to explore how great businesses achieve long-lasting success. He finds that building long-term value and healthy, enduring growth - that playing the infinite game - is the only thing that matters to your business.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56229280645493,"sku":"9780241385630","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780241385630.jpg?v=1762257647","url":"https:\/\/backstory.london\/products\/9780241385630","provider":"Backstory","version":"1.0","type":"link"}