{"product_id":"9780091955250","title":"It's Not What You Say, It's The Way You Say It! : How to sell yourself when it really matters by Michael Parker","description":"No matter what your speaking challenge is, this inspirational, cleverly illustrated book will ensure you perform with passion, power and persuasion; at your very best.     Whether you are chasing a job, planning a pitch, giving a speech at a wedding, presenting to one or one thousand people, you'll discover how to:-Use the rule of three to win any audience over-Prepare so you can be yourself - but better-Embrace the unknown and conquer any fear  Capturing a life time's work in the art of persuasive communication, this powerful book reveals the principles, tools and tricks to help you become a courageous, memorable, stand-out speaker.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56222747132277,"sku":"9780091955250","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780091955250.jpg?v=1762213465","url":"https:\/\/backstory.london\/products\/9780091955250","provider":"Backstory","version":"1.0","type":"link"}