{"product_id":"9780091895822","title":"Join Me by Danny Wallace","description":"Some men are born to lead. Others, not so much.Danny Wallace was bored. Just to see what would happen, he placed a whimsical ad in a local London paper. It said, simply, 'Join Me'. Within a month, he was receiving letters and emails from teachers, mechanics, sales reps, vicars, schoolchildren and pensioners - all pledging allegiance to his cause. But no one knew what his cause was. Soon he was proclaimed Leader. Increasingly obsessed and possibly power-crazed Danny risked losing his sanity and his loyal girlfriend. But who could deny the attraction of a global following of devoted joinees? A book about dreams, ambition and the responsibility that comes with power, Join Me is the true story of a man who created a cult by accident, and is proof that whilst some men were born to lead, others really haven't got a clue.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56311545758069,"sku":"9780091895822","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780091895822.jpg?v=1762818260","url":"https:\/\/backstory.london\/products\/9780091895822","provider":"Backstory","version":"1.0","type":"link"}