{"product_id":"9780071359160","title":"Positioning: The Battle for Your Mind, 20th Anniversary Edition by Jack Trout","description":"The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a \"position\" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Fully updated and revised.\u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56311543497077,"sku":"9780071359160","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780071359160.jpg?v=1762818253","url":"https:\/\/backstory.london\/products\/9780071359160","provider":"Backstory","version":"1.0","type":"link"}