{"product_id":"9780008276973","title":"The Science of Storytelling : Why Stories Make Us Human, and How to Tell Them Better by Will Storr","description":"SUNDAY TIMES BESTSELLER                                `If you want to write a novel or a script, read this book' Sunday Times                    `The best book on the craft of storytelling I've ever read' Matt Haig                      `Rarely has a book engrossed me more, and forced me to question everything I've ever read, seen or written. A masterpiece' Adam Rutherford                                Why stories make us human and how to tell them better.                       There have been many attempts to understand what makes a good story - but few have used a scientific approach.             In this incisive, thought-provoking book, award-winning writer Will Storr demonstrates how master storytellers manipulate and compel us.             Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories - and make sense of our chaotic modern world.                         INCLUDES NEW MATERIAL.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":43201223458994,"sku":"9780008276973","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/products\/9780008276973.jpg?v=1705404387","url":"https:\/\/backstory.london\/products\/9780008276973","provider":"Backstory","version":"1.0","type":"link"}