{"product_id":"50-years-of-camra","title":"50 Years of CAMRA","description":"When four young friends went on a drinking holiday to Ireland in March 1971, they had no idea that their idle notion of starting a campaign to push for better beer choice would capture the public mood and grow into Europe's biggest single-issue consumer movement.   In its landmark 50th year, CAMRA celebrates how a group of beer lovers turned an industry on its head, saved this country's unique beer style, for and became the voice of the beer, cider and perry consumer.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57490349523317,"sku":"9781852493691","price":16.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/backstory.london\/products\/50-years-of-camra","provider":"Backstory","version":"1.0","type":"link"}