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How realistic are your growth objectives?\u003cbr\u003e-- How do your customers differ in terms of their behavior and value?\u003cbr\u003e-- How has the quality of your customers changed over time?\u003cbr\u003e-- What changes in customer behavior lie behind period-to-period changes in firm performance?\u003cbr\u003e-- What is important to your high-value customers? Which products help you acquire and retain your best customers?\u003c\/p\u003e\u003cp\u003eFader, Hardie, and Ross present five \"lenses\" through which an executive can address questions like those above. The answers are often lurking in various parts of the organization, but it is rare to find all the relevant analyses in one place, let alone performed on a regular basis (as an audit should be). 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In this first step of the journey, Fader, Hardie, and Ross assist leaders in gaining a fundamental understanding of their customers' buying behavior--and thus their company as a whole.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56304624796021,"sku":"9781613631607","price":22.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781613631607_afbeab68-53bb-4e3c-a18f-a1f21c94ae70.jpg?v=1786023364"},{"product_id":"9781613631850","title":"Unstoppable Entrepreneurs","description":"\u003cp\u003e\u003cb\u003eDiscover your own path to entrepreneurship and make your mark in the world\u003c\/b\u003e\u003cbr\u003e In a world where entrepreneurship often seems to be driven by tech prodigies and venture-backed unicorns, many aspiring entrepreneurs find themselves wondering: \"What if I don't fit the stereotype of a Silicon Valley wunderkind? 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In the process, they share what they have learned from interviews with more than 100 CEOs and top executives of Japan's largest and most influential companies, including Hitachi, Honda, Mitsubishi, Nissan, NTT, and Panasonic.\u003cbr\u003e In this book, you will discover:\u003cbr\u003e + How Japan's new leadership model has led to superior performance in the stock market and beyond;\u003cbr\u003e + The core principles and practices that characterize Japan's new leadership model and how they differ from the old models;\u003cbr\u003e + How Japan's new leadership model enables companies to balance multiple and often conflicting objectives, such as shareholder value and social responsibility, short-term results and long-term growth, and agility and stability;\u003cbr\u003e + How Japan's new leadership model fosters innovation, resilience, and competitiveness in a rapidly changing global environment;\u003cbr\u003e + Why, even in an environment of macroeconomic stagnation due to economic policies at the national level, individual companies can achieve sustainable development through this new leadership model; and\u003cbr\u003e + How Japan's new leadership model can inspire and inform business leaders in the West and elsewhere who are facing similar challenges and opportunities.\u003cbr\u003e \u003ci\u003eResolute Japan\u003c\/i\u003e offers a rare and insightful perspective on the new corporate fabric of Japan, one that is sure to both challenge and enlighten leaders around the world.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56312659214709,"sku":"9781613631812","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781613631812_ecb56a21-8a08-488c-91a5-49d2e814e9f3.jpg?v=1786023367"},{"product_id":"9781613631980","title":"The Miseducation of the Student-Athlete, with a New Preface by the Authors","description":"\u003cp\u003e\u003cb\u003eThe student-athlete's life: practice, gym, weight room, film review, repeat. 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Their Student-Athlete Manifesto and Meaningful Degree Model remain more relevant than ever as institutions navigate these unprecedented changes.\u003cbr\u003e\u003cbr\u003eDrawing on their extensive experience in sports leadership and education, Shropshire and Williams offer crucial insights for athletic departments, policy makers, and athletes themselves as they work to ensure that the \"student\" in student-athlete isn't lost amid new financial opportunities. This updated edition serves both as an introduction for new readers and a vital update for those familiar with the original work.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56369045471605,"sku":"9781613631980","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781613631980_9d101cd3-33cb-493f-ae20-8c6b5c4da77c.jpg?v=1786023371"}],"url":"https:\/\/backstory.london\/collections\/publisher-wharton-digital-press.oembed","provider":"Backstory","version":"1.0","type":"link"}