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From direct reinterpretations to more abstract references, these marks demonstrate how designers use heraldic forms to communicate heritage, authenticity, craftsmanship and trust.     Expanded with additional contemporary work and reproduced in black and white, Heraldric Logo highlights the enduring appeal of an ancient system of visual communication and its continued evolution within modern branding.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57510026150261,"sku":"9781915392169","price":18.5,"currency_code":"GBP","in_stock":true}]},{"product_id":"humanised","title":"Humanised","description":"Brands are increasingly seeking ways to appear more approachable, relatable and emotionally engaging. One of the most enduring methods is the use of human characteristics within a visual identity – whether through faces, eyes, hands, bodies, gestures or expressive identity systems that evoke familiarity and personality. 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