{"title":"Books by William Pride","description":null,"products":[{"product_id":"9780357717943","title":"Foundations of Business","description":"Authors Pride\/Hughes\/Kapoor believe that success is measured not only by the grade you receive in this course, but also by how the information in this book helps you build a foundation for a better life. That’s what FOUNDATIONS OF BUSINESS, 7E is all about. Updates highlight the specific challenges facing businesses and individuals, particularly following the global pandemic. The latest content, real examples and powerful new cases show you how to become a better employee, more informed consumer and successful business owner. You examine issues within the economy, business ownership, management, human resources, marketing, social media, e-commerce, management information systems, accounting and finance. You also learn how cultural diversity, ethics and social responsibility, small business and entrepreneurship and environmental concerns impact both the nation’s economy and you, as an individual consumer. MindTap and Infuse digital resources are also available.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56287027921269,"sku":"9780357717943","price":62.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780357717943_472ef37b-b1fa-45cc-aa45-6873575ee73e.jpg?v=1786013598"},{"product_id":"9781473778580","title":"Marketing Concepts and Strategies","description":"The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56312453792117,"sku":"9781473778580","price":66.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781473778580_06521581-a335-4aaa-899d-273c99bc4f9b.jpg?v=1786020395"},{"product_id":"business-international-edition","title":"Business, International Edition","description":"Written by authors who have an extensive track record teaching the Introduction to Business course, the twelfth edition of this best-selling text features an up-to-date, comprehensive survey of the functional areas of business: management and organization, human resource management, marketing, information systems and accounting, and finance and investment. Core topics highlighted within these areas include ethics and social responsibility, small business concerns and entrepreneurship, and global issues. New coverage in this edition closely examines cutting-edge topics like the impact of social media on business, the economic crisis, green and socially responsible business, and sustainability. In addition to updating and revitalizing the content, the entire supplemental package has been revised so it is the most accessible and instructor and student friendly in the market.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57483301814645,"sku":"9781285095158","price":77.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781285095158.jpg?v=1786178432"}],"url":"https:\/\/backstory.london\/collections\/author-william-pride.oembed","provider":"Backstory","version":"1.0","type":"link"}