{"title":"Books by Will Storr","description":null,"products":[{"product_id":"9780008276973","title":"The Science of Storytelling","description":"\u003cp\u003eTHE SUNDAY TIMES BESTSELLER**\u003c\/p\u003e\u003cp\u003eINCLUDES NEW MATERIAL**\u003c\/p\u003e\u003cp\u003e‘If you want to write a novel or a script, read this book’ SUNDAY TIMES\u003c\/p\u003e\u003cp\u003e‘The best book on the craft of storytelling I’ve ever read’ MATT HAIG\u003c\/p\u003e\u003cp\u003e‘A masterpiece. I am in awe’ ADAM RUTHERFORD\u003c\/p\u003e\u003cp\u003eWhy stories make us human and how to tell them better. There have been many attempts to understand what makes a good story – but few have used a scientific approach. In this incisive, thought-provoking book, award-winning writer Will Storr demonstrates how master storytellers manipulate and compel us. Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories – and make sense of our chaotic modern world.\u003c\/p\u003e\u003cp\u003e‘A hugely compelling reading experience. Storr’s superb exploration of the enduring appeal of the novel offers a smart, fascinating exploration of the science and psychology behind our most sophisticated art form that also works as an effective how-to guide’ OBSERVER\u003c\/p\u003e\u003cp\u003e‘It is clear, compelling and tightly shaped around one fascinating and productive idea … Storr wants to free writers from programmatic, plot-based writing guides, and his approach feels liberating’ SUNDAY TIMES\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":43201223458994,"sku":"9780008276973","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780008276973.jpg?v=1785658739"},{"product_id":"9781447283669","title":"Selfie","description":"\u003cp\u003e\u003cb\u003e‘Fascinating’ \u003ci\u003eGuardian\u003c\/i\u003e\u003cbr\u003e‘Brilliant’ \u003ci\u003eEvening Standard\u003c\/i\u003e\u003cbr\u003e‘Electrifying’ \u003ci\u003eFinancial Times\u003c\/i\u003e\u003cbr\u003e‘So interesting I literally couldn’t put it down’ \u003ci\u003eSunday Times\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWe are living in an age of heightened individualism. Success is a personal responsibility. Our culture tells us that to succeed is to be slim, rich, happy, extroverted, popular – flawless.\u003cbr\u003e\u003cbr\u003eThe pressure to conform to this ideal has changed who we are. We have become self-obsessed. And our expectation of perfection comes at a cost. Millions are suffering under the torture of this impossible fantasy.\u003cbr\u003e\u003cbr\u003eIt was not always like this. To explain how we got here, Will Storr takes us on a journey across continents and centuries. Full of thrilling and unexpected connections between history, psychology, economics, neuroscience and more, \u003ci\u003eSelfie\u003c\/i\u003e is an unforgettable book that makes sense of who we have become.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":43204434133170,"sku":"9781447283669","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781447283669_ee4582fe-374c-4506-98d3-6e74253352db.jpg?v=1786020765"},{"product_id":"9780330535861","title":"The Heretics","description":"\u003cp\u003e\u003cb\u003eWhy do obviously intelligent people believe things in spite of the evidence against them?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Will Storr has travelled across the world to meet an extraordinary cast of modern heretics in order to answer this question. He goes on a tour of Holocaust sites with David Irving and a band of neo-Nazis, experiences his own murder during 'past-life regression' hypnosis, takes part in a mass homeopathic overdose, and investigates a new disease affecting tens of thousands of people - a disease that doesn't actually exist.\u003cbr\u003e\u003cbr\u003e Using a unique mix of personal memoir, investigative journalism and the latest research from neuroscience and experimental psychology, Storr reveals why the facts just won't convince some people, and how the neurological 'hero-maker' inside all of us can so easily lead to self-deception and science-denial. \u003ci\u003eThe Heretics\u003c\/i\u003e will change the way you think about thinking.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":43403459231922,"sku":"9780330535861","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780330535861.jpg?v=1786013648"},{"product_id":"9780008354671","title":"The Status Game","description":"\u003cp\u003e‘Will Storr is one of our best journalists of ideas …\u003c\/p\u003e\u003cp\u003eThe Status Game might be his best yet’ James Marriott, Books of the Year, The TimesWhat drives our political and moral beliefs? What shapes our bitterest conflicts and wildest dreams? What makes you, you?\u003c\/p\u003e\u003cp\u003eAcross the world, from Papua New Guinea to Tokyo and Manhattan, humans compete for status. Through games of dominance, virtue and success, it’s an obsession that has driven the best and worst of us: the Renaissance and the Industrial Revolution as well as spree killers and tyrants at the gates of Europe. But what makes status an all-consuming prize? And how can we wield our desire for it to improve our relationships, win social media battles and be the best in the workplace?\u003c\/p\u003e\u003cp\u003eA breathtaking rethink of human psychology, The Status Game will change how you see others – and how you see yourself.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56221490184565,"sku":"9780008354671","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780008354671_3994b39b-d30c-4b1b-8699-20a85baedd70.jpg?v=1785659015"},{"product_id":"9780091910136","title":"Will Storr Vs. The Supernatural","description":"\u003cp\u003eWhen journalist and ghost sceptic Will Storr heads to Philadelphia to meet Lou Gentile, a demonologist, he expects a little fun with an amusing eccentric. What he gets are terrifying experiences of spectral lights and horrific demonic growling - and all of his safe, adult preconceptions about ghosts instantly vanish.\u003cbr\u003e\u003cbr\u003eIn the cold light of day, Will decides on a quest for the truth about ghosts. He meets professional paranormal investigators and takes part in séances and a vigil in the most haunted house in Britain, tries out divining rods and ouija boards, and goes on set with TV's \u003ci\u003eMost Haunted\u003c\/i\u003e. But Will also seeks out the sceptics in clinical psychology and philosophy who ask if spirits are really just in our heads.\u003cbr\u003e\u003cbr\u003eHis journey is full of bizarre, terrifying and hilarious experiences, each one a new insight into life, death and what might come after.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56223666766197,"sku":"9780091910136","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780091910136_825c8ea2-83db-4eef-ae74-4f0dbe97a250.jpg?v=1786011614"},{"product_id":"9780349437231","title":"A Story is a Deal","description":"\u003cp\u003e\u003cb\u003eA fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'Will Storr is a genius' \u003cb\u003eRory Sutherland\u003c\/b\u003e\u003cbr\u003e'A captivating and enlightening read . . Will Storr is an unusually talented and insightful writer' \u003cb\u003eAdam Grant\u003c\/b\u003e\u003cbr\u003e'Storr shares profound insights'\u003cb\u003e Seth Godin\u003c\/b\u003e\u003cbr\u003e'Whip smart, insightful and ridiculously entertaining' \u003cb\u003eJimmy Carr\u003c\/b\u003e\u003cbr\u003e'Shows how storytelling is the key to success in business, politics and even personal relationships.' \u003ci\u003e\u003cb\u003eThe Times \u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eUsing the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, \u003ci\u003eA Story is a Deal\u003c\/i\u003e argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. \u003cbr\u003e\u003cbr\u003e With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), \u003ci\u003eA Story is a Deal\u003c\/i\u003e lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.\u003c\/p\u003e\u003cp\u003e'Intensely original and powerfully practical' \u003cb\u003eJonah Berger\u003c\/b\u003e\u003cbr\u003e'A fascinating insight into the human mind' \u003cb\u003eLevinson Wood\u003c\/b\u003e\u003cbr\u003e'A very clever book that makes the reader feel cleverer with every page' \u003cb\u003eDaniel Finkelstein\u003c\/b\u003e\u003cbr\u003e'Powerfully persuasive and urgently practical' \u003cb\u003eBruce Daisley\u003c\/b\u003e\u003cbr\u003e'Will Storr has a unique ability to explain our social world in ways that would never otherwise occur' \u003cb\u003eJack Dee\u003c\/b\u003e\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Paperback","offer_id":57685957378421,"sku":"9780349437255","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"Hardback","offer_id":56287400231285,"sku":"9780349437231","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780349437255.jpg?v=1792599216"},{"product_id":"you-are-a-story","title":"You Are A Story","description":null,"brand":"Gardners","offers":[{"title":"Paperback","offer_id":57682863128949,"sku":"9780349437293","price":14.99,"currency_code":"GBP","in_stock":false},{"title":"Hardback","offer_id":57499444609397,"sku":"9780349437286","price":20.0,"currency_code":"GBP","in_stock":false}]}],"url":"https:\/\/backstory.london\/collections\/author-will-storr.oembed","provider":"Backstory","version":"1.0","type":"link"}