{"title":"Books by Tracy L. Tuten","description":null,"products":[{"product_id":"9781529623819","title":"Social Media Marketing","description":"\u003cp\u003eThe original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.\u003c\/p\u003e  \u003cp\u003eNow thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom.\u003c\/p\u003e  \u003cp\u003eA must-read for all students and practitioners of social media marketing.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eTracy L. Tuten\u003c\/strong\u003e is a professor of marketing at Sofia University, USA.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56303885025653,"sku":"9781529623819","price":64.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781529623819_6fed1176-1254-40ac-a2d6-233e55582ade.jpg?v=1786023532"},{"product_id":"9781036201098","title":"Principles of Marketing for a Digital Age","description":"\u003cp\u003eUnlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape.\u003cbr\u003e\u003cbr\u003eThis third edition brings you:\u003c\/p\u003e\u003cul\u003e    \u003cli\u003eBrand-new case studies from global companies across a variety of industries, including Bang \u0026amp; Olufsen, Oatly, Tesla and Carrefour\u003c\/li\u003e    \u003cli\u003eNew and updated Sustainability Spotlight boxes, which align with the UN’s Principles for Responsible Management Education (PRME) initiative\u003c\/li\u003e    \u003cli\u003eCutting-edge content covering the latest advancements in AI and its growing role in marketing strategies\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eInstructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePrinciples of Marketing for a Digital Age\u003c\/strong\u003e is your essential guide to marketing as part of an introductory marketing course at college or university.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56368498966901,"sku":"9781036201098","price":54.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781036201098.jpg?v=1786017256"},{"product_id":"9781036214098","title":"Marketing Communications for a Digital Age","description":"\u003cp\u003eGain invaluable insight into the entire marketing communications process with this contemporary and accessible textbook. You’ll explore both traditional principles and digital techniques, from strategic planning and audience targeting to creative execution and media planning and discover how companies can leverage the power of MarTech, advertising technology and data analytics.\u003cbr\u003e\u003cbr\u003ePacked with international case studies from organisations like Samsung, Uber Eats, e.l.f. Cosmetics, LEGO and Qatar Airways, and supported by critical thinking questions, this textbook shows how today’s professionals are navigating a rapidly evolving landscape – and how you can, too.\u003cbr\u003e\u003cbr\u003eWritten by bestselling author Tracy Tuten, this is essential reading for your marketing communications journey.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56368500572533,"sku":"9781036214098","price":58.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781036214098_e16af464-eb9c-4644-a9b8-ed14709c64be.jpg?v=1786017289"},{"product_id":"social-media-marketing","title":"Social Media Marketing","description":"The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.\u003cbr\u003e\u003cbr\u003eFully revised for the sixth edition, \u003cem\u003eSocial Media Marketing\u003c\/em\u003e reflects the realities of today’s social media landscape. New to this edition is a chapter dedicated to tactical planning and execution, alongside expanded coverage of paid social advertising and updated discussion on influencer marketing. Artificial intelligence is integrated throughout the book, helping students understand how AI is reshaping social media marketing strategy, content creation, targeting, and analytics in practice.\u003cbr\u003e\u003cbr\u003eWritten by bestselling author Tracy Tuten, \u003cem\u003eSocial Media Marketing, Sixth Edition\u003c\/em\u003e is an essential resource for undergraduate and postgraduate students studying social media marketing, digital marketing, and related courses.","brand":"Gardners","offers":[{"title":"Paperback","offer_id":57502293557621,"sku":"9781036241285","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"Hardback","offer_id":57682758402421,"sku":"9781036241292","price":130.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781036241285.jpg?v=1792511650"}],"url":"https:\/\/backstory.london\/collections\/author-tracy-l-tuten.oembed","provider":"Backstory","version":"1.0","type":"link"}