{"title":"Books by Tim P. McMahon","description":null,"products":[{"product_id":"9780367626365","title":"Fostering Employee Buy-in Through Effective Leadership Communication","description":"\u003cp\u003eBased on a case study of leadership communication in a time of organizational change, this book gives new leaders insights into the tools and skills needed to become effective, motivating communicators in their leadership careers. It is ideal as a supplementary text in introductory leadership communication, management, and business courses.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56287677186421,"sku":"9780367626365","price":36.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780367626365_9119d39f-d53a-45c8-9d7a-1732937d5859.jpg?v=1786013596"},{"product_id":"9781032613024","title":"Comparing Charismatic Leaders’ Communication Styles","description":"\u003cp\u003eIn examining the presidencies of Barack Obama and Donald Trump, and by extension their communication styles, this book provides a foundation for understanding charismatic leadership and its potent effect on followers.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56296029978997,"sku":"9781032613024","price":67.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781032613024_c751587f-1319-4b58-9d22-7cd8b281df1b.jpg?v=1786017161"},{"product_id":"martech-management","title":"Martech Management","description":"Martech Management: Aligning Marketing Technology with Business Strategy offers a clear and practical guide to navigating the complex world of Marketing Technology (Martech). This book empowers marketers to harness Martech tools and data effectively, aligning their marketing strategies with business objectives to drive measurable growth and revenue.   Offering a step-by-step process for identifying objectives, understanding stakeholder requirements, and creating business process maps, this guide helps readers confidently navigate the Martech landscape and make informed decisions. Each chapter includes key definitions to clarify technical concepts and terms, extensive notes to provide background and context, and discussion questions to encourage critical thinking and conceptual understanding. Real-world mini-cases and a thoroughly developed case study about an Indian pharmaceutical firm that successfully implemented a Martech makeover help students relate theory to practice.   Providing the knowledge and tools needed to harness Martech effectively, this text is recommended reading for postgraduate and executive education students studying digital marketing strategy, business process management, and digital business more generally, as well as Marketing professionals. It is rooted in the author’s extensive background in managing marketing in big firms and small.   Supplementary resources include an Instructor’s Manual, Lecture Slides, Exam Questions, and In-class Exercises and are available at martechmgt.com.","brand":"Gardners","offers":[{"title":"Paperback","offer_id":57502340907381,"sku":"9781032936598","price":41.99,"currency_code":"GBP","in_stock":false},{"title":"Hardback","offer_id":57682757157237,"sku":"9781032936635","price":171.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781032936598.jpg?v=1792511670"}],"url":"https:\/\/backstory.london\/collections\/author-tim-p-mcmahon.oembed","provider":"Backstory","version":"1.0","type":"link"}