{"title":"Books by Stephanie Marsh","description":null,"products":[{"product_id":"9781398625075","title":"User Research","description":"\u003cp\u003e\u003cb\u003eMany businesses are rooted in creating desirable products and services for users, but fail to consider the consumer. How can they create products and services that work for users? This book has the answers.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eUser experience research, (UX research) focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. \u003cb\u003e\u003ci\u003eUser Research \u003c\/i\u003e\u003c\/b\u003eis a practical guide that shows mid-career professionals and academic readers how to use the vast array of user research methods available. Written by Stephanie Marsh, one of the UK's leading UX research professionals, readers can benefit from in-depth knowledge that explores the fundamentals of user research.\u003c\/p\u003e\u003cp\u003eCovering all the key research methods including face-to-face user testing, card sorting, surveys and many more, the book gives expert insight into the nuances, advantages and disadvantages of each. While also providing guidance on how to interpret, analyze and share the data once it has been obtained. Now in its third edition, \u003cb\u003e\u003ci\u003eUser Research\u003c\/i\u003e\u003c\/b\u003e provides new insight into how to incorporate cross-functional collaboration when approaching user research, how to navigate the ever-changing world of GDPR as AI enters the research space and a pathway to founding their products and services with the understanding of consumer behaviour.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56368773464437,"sku":"9781398625075","price":32.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781398625075_f88488cd-cbed-425d-877d-8ad00c261145.jpg?v=1786019653"},{"product_id":"9781398620506","title":"Market and User Research Operations","description":"\u003cp\u003e\u003cb\u003eLooking to boost your research team's impact while cutting down on administrative overload?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eMarket and User Research Operations\u003c\/i\u003e\u003c\/b\u003e is a practical, detailed guide designed for mid-career research managers and professionals aiming to optimize processes and deliver consistent, high-quality insights. As customer expectations rise, this book helps you build credibility by applying proven strategies and frameworks that scale your research function effectively.\u003c\/p\u003e\u003cp\u003eYou'll learn how to:\u003cbr\u003e- Develop repeatable, reusable insights using proven operational principles\u003cbr\u003e- Implement governance and planning models for on-time, on-budget delivery\u003cbr\u003e- Select and optimize tools and platforms tailored to your team's needs\u003cbr\u003e- Manage participant recruitment ethically and efficiently\u003cbr\u003e- Apply AI and democratize research to meet evolving business demands\u003c\/p\u003e\u003cp\u003eFilled with real-world examples and actionable tools, this book empowers you to streamline workflows, improve research quality and create greater business value.\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003cb\u003eThemes include: \u003c\/b\u003eResearch operations, process optimization, AI in research, Governance, stakeholder value\u003c\/i\u003e\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56419785933173,"sku":"9781398620506","price":26.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781398620506_038848c3-0d37-45cc-8190-81d46744400a.jpg?v=1786019562"},{"product_id":"questionnaire-design","title":"Questionnaire Design","description":"\u003cp\u003e\u003cb\u003eDesign questionnaires that deliver reliable insights, reduce bias and support confident decision making.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eQuestionnaire Design\u003c\/i\u003e\u003c\/b\u003e by \u003cb\u003eStephanie Marsh\u003c\/b\u003e and \u003cb\u003eKate Bolton\u003c\/b\u003e is a practical, research-led guide for senior professionals, policy leaders as well as academics who need to produce high-quality data that stands up to scrutiny. Whether you are leading research projects, shaping policy or driving data-led strategy, this book shows how to design questionnaires that generate accurate, meaningful and actionable insights.\u003c\/p\u003e\u003cp\u003eNow in its 6th edition, this fully updated bestseller combines methodological rigor with practical application, including new coverage of AI in research design and analysis.\u003c\/p\u003e\u003cp\u003eYou will learn how to:\u003cbr\u003e- Translate research objectives into clear, unbiased questions \u003cbr\u003e- Design respondent-focused surveys that improve data quality \u003cbr\u003e- Identify and reduce bias, including social desirability effects \u003cbr\u003e- Apply ethical standards across complex research environments \u003cbr\u003e- Use AI      tools to enhance questionnaire design and analysis\u003c\/p\u003e\u003cp\u003eGrounded in real-world examples, this book connects questionnaire design choices directly to data accuracy, interpretation and strategic outcomes.\u003c\/p\u003e\u003cp\u003eEquip your organization with research tools that improve insight quality, strengthen evidence and support better decisions at scale.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eThemes include:\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e questionnaire design, research methods, data quality, survey bias, AI in research, evidence-based decision making\u003c\/i\u003e\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Paperback","offer_id":57503674138997,"sku":"9781398630307","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"Hardback","offer_id":57682812404085,"sku":"9781398630321","price":59.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781398630307.jpg?v=1792511699"}],"url":"https:\/\/backstory.london\/collections\/author-stephanie-marsh.oembed","provider":"Backstory","version":"1.0","type":"link"}