{"title":"Books by Shiv Singh","description":null,"products":[{"product_id":"9781119617006","title":"Social Media Marketing For Dummies, 4th Edition","description":"Make friends and sell things to people through social media  Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale—often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what’s actually working for you. In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns—and then iterate and optimize for increased success.    Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you’ll find the ultimate blueprint for developing your best SMM strategy. In no time, you’ll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank.    Choose the best SMM combination for youAvoid common mistakes and pitfallsTrack your customers from awareness to retentionTry out the latest stuff that really works Whether your organization is large or small, it simply doesn’t pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56296571634037,"sku":"9781119617006","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781119617006_74853545-eb61-4050-bb54-4f3034ed87d4.jpg?v=1786018338"},{"product_id":"9781394237197","title":"Marketing with AI For Dummies","description":"Stay ahead in the marketing game by harnessing the power of artificial intelligence  Marketing with AI For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You’ll also learn to manage SEO and customer personalization with powerful new technologies.    Peek at the inner workings of AI marketing tools to see how you can best leverage their capabilitiesIdentify customers, create content, customize outreach, and personalize customer experience with AIConsider how your team, department, or organization can be retooled to thrive in an AI-enabled worldLearn from valuable case studies that show how large organizations are using AI in their campaigns This easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, Marketing with AI For Dummies will usher you into the future of marketing.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56298135585141,"sku":"9781394237197","price":22.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781394237197_d8d969d7-5f10-4df5-a037-5d9ae6e70aa1.jpg?v=1786018053"},{"product_id":"artificial-intelligence-all-in-one-for-dummies","title":"Artificial Intelligence All–in–One For Dummies","description":"A comprehensive roadmap to using AI in your career and in your life Artificial intelligence is everywhere. Major software organizations like Microsoft, Google, and Apple have built AI directly into products and invited the world to become part of the AI revolution. And it's impossible to use these tools to their fullest potential without understanding the basics of what AI is and what it can do. Artificial Intelligence All-in-One For Dummies compiles insight from the expert authors of AI books in the For Dummies series to provide an easy-to-follow walkthrough for anyone interested in learning how to use AI. You'll learn how to put artificial intelligence to work for you and your company in a wide variety of situations, from creating office assistants to managing projects and marketing your products. Inside the book: How to prompt AI platforms like ChatGPT and Copilot while avoiding “hallucinations” and other bugsStrategies for adding artificial intelligence tools to your company's existing workflows to improve efficiency and generate new opportunitiesTechniques to improve your programming capabilities with AI or create new AI-powered tools Perfect for professionals curious about the potential and pitfalls associated with generative artificial intelligence, Artificial Intelligence All-in-One For Dummies shows you exactly how AI works and how you can apply it in your own professional and personal life.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57483555209589,"sku":"9781394341726","price":37.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781394341726.jpg?v=1786178736"}],"url":"https:\/\/backstory.london\/collections\/author-shiv-singh.oembed","provider":"Backstory","version":"1.0","type":"link"}