{"title":"Books by Seth Godin","description":null,"products":[{"product_id":"9780241209011","title":"We Are All Weird","description":"\u003cp\u003e\u003ci\u003e\u003cb\u003eWe Are All Weird\u003c\/b\u003e\u003c\/i\u003e\u003cb\u003e is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eWorld of Warcrafters, LARPers, Settlers of Catan? Weird.\u003cbr\u003e\u003cbr\u003eBeliebers, Swifties, Directioners? Weirder.\u003cbr\u003e\u003cbr\u003ePaleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.\u003cbr\u003e\u003cbr\u003eFace it. We're all weird.\u003cbr\u003e\u003cbr\u003eSo why are companies still trying to build products for the masses?\u003cbr\u003e\u003cbr\u003eWhy are we still acting like the masses even exist?\u003cbr\u003e\u003cbr\u003eWeird is the new normal. And only companies that figure that out have any chance of survival. \u003cbr\u003e\u003cbr\u003eIn this book, Seth Godin shows you how.\u003cbr\u003e\u003cbr\u003e'Read this book slowly and read it again, for the lessons are rich and wise' \u003cbr\u003eJacqueline Novogratz, founder, \u003ci\u003eAcumen\u003c\/i\u003e\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56228116103541,"sku":"9780241209011","price":13.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780241209011_f8d033e6-b8ad-4a10-b6aa-face31446616.jpg?v=1786012546"},{"product_id":"9780241209035","title":"Poke the Box","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003ePoke the Box\u003c\/i\u003e is Seth Godin's spirited call to action for anybody too afraid to try something new, now relaunched and repackaged\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIf you are happy being just a dreamer, perhaps you don't need this book.\u003cbr\u003e\u003cbr\u003eIf you're enjoying the status quo, don't even consider reading this book.\u003cbr\u003e\u003cbr\u003eIf you are content waiting for success to find you, please put this book down and go find something else to read.\u003cbr\u003e\u003cbr\u003eWhy has \u003ci\u003ePoke the Box \u003c\/i\u003ebecome a cult classic?\u003cbr\u003e\u003cbr\u003eBecause it's a book that dares readers to do something they're afraid of.\u003cbr\u003e\u003cbr\u003eIt could be what you need, too.\u003cbr\u003e\u003cbr\u003e'Like the man who produced it, \u003ci\u003ePoke the Box\u003c\/i\u003e is inspired and inspiring' Daniel H. Pink\u003cbr\u003e\u003cbr\u003e'A one-two punch! Half kick in the ass, half cheerleading encouragement' Steven Pressfield, author of \u003ci\u003eThe War of Art\u003c\/i\u003e\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56228722213237,"sku":"9780241209035","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780241209035_2ba027a6-8730-493e-9a52-5069acf80257.jpg?v=1786012546"},{"product_id":"9780241370148","title":"This is Marketing","description":"\u003cp\u003e#1\u003ci\u003e Wall Street Journal\u003c\/i\u003e Bestseller \u0026amp; Instant \u003ci\u003eNew York Times \u003c\/i\u003eBestseller\u003cbr\u003e\u003cbr\u003e A game-changing approach to marketing, sales, and advertising. \u003cbr\u003e\u003cbr\u003e For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. \u003ci\u003eThis is Marketing\u003c\/i\u003e shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. \u003cbr\u003e\u003cbr\u003e No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:\u003cbr\u003e\u003cbr\u003e * How to build trust and permission with your target market.\u003cbr\u003e * The art of positioning--deciding not only who it's for, but who it's not for.\u003cbr\u003e * Why the best way to achieve your goals is to help others become who they want to be.\u003cbr\u003e * Why the old approaches to advertising and branding no longer work.  \u003cbr\u003e * The surprising role of tension in any decision to buy (or not).\u003cbr\u003e * How marketing is at its core about the stories we tell ourselves about our social status.\u003cbr\u003e \u003cbr\u003e You can do work that matters for people who care. This book shows you the way.\u003cbr\u003e\u003cbr\u003e\"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way.\" - The \u003ci\u003eFinancial Times\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eIf you enjoyed reading this, check out Seth Godin's \u003ci\u003ePurple Cow, \u003c\/i\u003ea true business classic.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56229473845621,"sku":"9780241370148","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780241370148_025f12e6-34a9-4996-952b-d37f7f9e6c06.jpg?v=1786012910"},{"product_id":"9780241655542","title":"The Song of Significance","description":"\u003cp\u003e\u003cb\u003e\"Humans aren't a resource to be bought, used and discarded - they are the point of the workplace, the life essence of innovation, growth and success.\"\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eFrom the bestselling author of \u003ci\u003ePurple Cow \u003c\/i\u003eand \u003ci\u003eThis Is Marketing\u003c\/i\u003e comes an urgent manifesto for leaders facing unprecedented challenges in a rapidly-changing workplace.\u003cbr\u003e\u003cbr\u003eThe workplace has undergone a massive shift. Remote work and economic instability have depressed innovation and left us disconnected and disengaged. Paychecks no longer buy loyalty, happiness, and effort. Quiet quitting runs rampant, and people show up without truly showing up. Alarmed managers are doubling down on keystroke surveillance, productivity tracking and back-to-the-office mandates, when what they should be doing is the opposite - affording employees the dignity necessary to inject purpose and motivation into their work.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eThe Song of Significance,\u003c\/i\u003e legendary author and business thinker Seth Godin posits a new view of what industry leaders must do now. If you want your employees to live up to their full professional potential, you must give them the respect and autonomy they deserve as humans. The choice is simple: either keep treating your people as disposable and join in the AI-fueled race to the bottom, or build a significant organization that enrolls, empowers, and trusts employees to deliver their best work, no matter where they're working.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56230901023093,"sku":"9780241655542","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780241655542_d72b6f69-3e8e-4d52-b683-98b9d76feae8.jpg?v=1786012885"},{"product_id":"9780349439822","title":"The Dip","description":"\u003cp\u003e\u003cb\u003eA \u003ci\u003eNew York Times\u003c\/i\u003e, \u003ci\u003eUSA Today\u003c\/i\u003e, and \u003ci\u003eWall Street Journal\u003c\/i\u003e bestseller\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn this iconic bestseller, legendary business thinker and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip.\u003cbr\u003e\u003cbr\u003eEvery new project (or job, or hobby, or company) starts out fun . . .then gets really hard, and not much fun at all. You might be in a Dip - a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac - a total dead end. What really sets superstars apart is the ability to tell the two apart.\u003cbr\u003e\u003cbr\u003eWinners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you'll earn profits, glory and long-term security.\u003cbr\u003e\u003cbr\u003eWhether you're an intern or a CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort and talents. The old saying is wrong - winners do quit, and quitters do win.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56286586700149,"sku":"9780349439822","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780349439822_76104d6c-69b7-4e5f-9268-c882520c1d54.jpg?v=1786013952"},{"product_id":"9780349439839","title":"Meatball Sundae","description":"\u003cp\u003eHow to match the right marketing approach to your product, by legendary business thinker Seth Godin.\u003cbr\u003e\u003cbr\u003eThe shiny new marketing technique isn't necessarily the right one to use. According to bestselling author Seth Godin, these new-fangled tactics can be like the toppings at an ice cream parlour. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck! \u003cbr\u003e\u003cbr\u003eAs traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands (meatballs?) that might still be profitable but don't attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that's a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion. \u003cbr\u003e\u003cbr\u003e\u003ci\u003eMeatball Sundae\u003c\/i\u003e is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't. \u003cbr\u003e\u003cbr\u003eThe winners aren't just annoying start-ups run by three teenagers who never had a real job. You'll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces 'Will it blend?' videos that demolish golf balls, Coke cans, iPhones and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube. \u003cbr\u003e\u003cbr\u003eGodin doesn't pretend that it's easy to get your products, marketing messages and internal systems in sync. But he'll convince you that it's worth the effort.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56286587093365,"sku":"9780349439839","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780349439839_0d9c61a7-2cbe-4925-9fa6-560b93578abe.jpg?v=1786013953"},{"product_id":"9780349439815","title":"Linchpin","description":"\u003cp\u003e\u003cb\u003eThis life-changing manifesto shows how you have the potential to make a huge difference wherever you are. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eFew authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books, he has taught generations of readers how to make remarkable products and spread powerful ideas. In \u003ci\u003eLinchpin\u003c\/i\u003e, he turns his attention to the individual, and explains how anyone can make a significant impact within their organisation.\u003cbr\u003e\u003cbr\u003eThere used to be two teams in every workplace: management and labour. Now there's a third team, the linchpins. These people figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it and turn each day into a kind of art. \u003cbr\u003e\u003cbr\u003eHave you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. \u003ci\u003eLinchpin\u003c\/i\u003e will show you how to join the likes of... \u003cbr\u003e\u003cbr\u003e· Keith Johnson, who scours flea markets across the country to fill Anthropologie stores with unique pieces. \u003cbr\u003e· Jason Zimdars, a graphic designer who got his dream job at 37signals without a résumé. \u003cbr\u003e· David, who works at Dean and Deluca coffee shop in New York. He sees every customer interaction as a chance to give a gift and is cherished in return. \u003cbr\u003e\u003cbr\u003eAs Godin writes, 'Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.'\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56287437062517,"sku":"9780349439815","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780349439815_ef11d0f0-dbc2-4e8c-9c62-1fac8c1fd65b.jpg?v=1786013951"},{"product_id":"9780670922925","title":"The Icarus Deception","description":"\u003cp\u003e\u003cb\u003eIn \u003ci\u003eThe Icarus Deception\u003c\/i\u003e, Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eEveryone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success?\u003cbr\u003e\u003cbr\u003eBut we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.\u003cbr\u003e\u003cbr\u003eThe safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card.\u003cbr\u003e\u003cbr\u003eGodin shows us how it's possible and convinces us why it's essential.\u003cbr\u003e\u003cbr\u003e'If Seth Godin didn't exist, we'd need to invent him' \u003ci\u003eFast Company\u003c\/i\u003e \u003cbr\u003e\u003cbr\u003e'Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger' \u003ci\u003eForbes\u003c\/i\u003e \u003cbr\u003e\u003cbr\u003e\u003cb\u003eSeth Godin\u003c\/b\u003e is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including \u003ci\u003ePermission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes\u003c\/i\u003e. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56294048268661,"sku":"9780670922925","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780670922925_261c8509-a886-460e-bddb-e0a3e7f55bc8.jpg?v=1786014919"},{"product_id":"9780749953652","title":"Linchpin","description":"\u003cp\u003eIn this compelling, accessible and purpose-filled book bestselling business author Seth Godin shows how you have the potential to make a big difference-and make yourself indispensable in the process-wherever you are.\u003cbr\u003e\u003cbr\u003eWhy are some people easily outsourced, downsized, or freelanced into obscurity, while others have their pick of opportunities? In his most powerful book yet, Seth Godin argues that it's more essential than ever to become indispensable - to become a linchpin. Linchpins are the essential building blocks of great organizations: they invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They love their work and pour their best selves into it and turn each day into a kind of art - and, in today's world, they get the best jobs and the most freedom.\u003cbr\u003e\u003cbr\u003eGodin shows that the key to being indispensable is overcoming the fears that hold most of us back. If you have you ever found a shortcut that others missed, seen a new way to resolve a conflict, or made a connection with someone others couldn't reach, then you have what it takes to become indispensable. It's time to stop complying with the system and draw your own map.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56298987389301,"sku":"9780749953652","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780749953652_d9783163-9797-4f59-b1f9-fd81e2cea1de.jpg?v=1786014854"},{"product_id":"9781936719310","title":"What to do when it's your turn (and it's always your turn)","description":"\u003cb\u003eIn the same spirit, we are giving away one copy for every 2 purchased from our website. For every 2 copies you put in the basket we will send you a third free of charge.\u003c\/b\u003e\u003cp\u003eSeth says about the book: \"It's in full color throughout. It feels more like a high-end magazine than a book, and I think even people who hesitate to buy and read books will be engaged by this one. The format is new for me and as far as I know, no author has written a book quite this way. My hope, if we are able to reach a lot of people, is that I'll be able to do other books like this, and even better, so will you and other people with ideas to share. It explores, as directly as I can, the dance we all have to do with our fears, the tension we all must embrace in order to do work that we care about. It pushes us to dig deep inside so we can do better work and impact the things we care about. It is urgent, personal, in-your-face and as honest as I could make it. I hope you'll consider buying multiple copies at the discounted price to share with friends, co-workers and people on your team. It's the shared copies that make this project work, and it's the shared copies that will help create the change you seek in the people around you.\"\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56309652095349,"sku":"9781936719310","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781936719310_1473e002-b931-45fa-8367-373f4e90172d.jpg?v=1786030474"},{"product_id":"9780141016405","title":"Purple Cow","description":"\u003cp\u003e\u003cb\u003eYou're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWhat do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.\u003cbr\u003e\u003cbr\u003ePurple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.\u003cbr\u003e\u003cbr\u003eIf you enjoyed reading this, check out Seth Godin's business classic \u003ci\u003eThis is Marketing.\u003c\/i\u003e\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56311566532981,"sku":"9780141016405","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780141016405_2ed0fa71-4bc0-43d9-9f2a-f498a2ae6f47.jpg?v=1786011345"},{"product_id":"9798893310160","title":"This Is Strategy","description":"\u003cb\u003eA Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \u003cb\u003eFrom Seth Godin, one of the world's most influential business thinkers and bestselling author of \u003ci\u003eThis is Marketing\u003c\/i\u003e, comes an essential guide to thinking strategically in a complex, ever-changing world.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\u003cb\u003e\"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans.\" \u003c\/b\u003e\u003c\/i\u003e\u003cb\u003e—Adam Grant, author of\u003c\/b\u003e\u003ci\u003e\u003cb\u003e Think Again\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003eIn this unique and thought-provoking book, Godin shares insights on strategy through a series of powerful reflections and observations that will reshape how you approach problems, make decisions, and create change.\u003cbr\u003e \u003cbr\u003e\u003ci\u003e\u003cb\u003e“Creating tomorrow by repeating yesterday is not a useful way forward.”\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e\u003ci\u003e\u003cb\u003e“Every strategy requires choice. And those choices often involve saying ‘no’ to things we could do, but won’t do.”\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e\u003ci\u003e\u003cb\u003e“It’s not easy to persuade someone to want what you want. It’s much more productive to find people who already want to go where you’d like to take them.”\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e\u003ci\u003eThis is Strategy\u003c\/i\u003e is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.\u003cbr\u003e \u003cbr\u003e\u003cb\u003eYou’ll discover how to: \u003c\/b\u003e\u003cbr\u003e - Identify your \"smallest viable audience\" and make remarkable work they can't ignore\u003cbr\u003e - Understand and influence the systems shaping our world\u003cbr\u003e - Prioritize long-term thinking over instant gratification\u003cbr\u003e - Make smart, purposeful choices that shape a better tomorrow\u003cbr\u003e \u003cbr\u003e\u003cb\u003eWho this book is for: \u003c\/b\u003e\u003cbr\u003e - Leaders who want to think more deeply about their impact\u003cbr\u003e - Entrepreneurs tired of conventional business advice\u003cbr\u003e - Change-makers seeking lasting transformation in their career and community\u003cbr\u003e - Anyone feeling stuck in outdated systems and looking for a fresh perspective\u003cbr\u003e \u003cbr\u003e\u003cb\u003eStrategy turns our effort into impact. Your journey to better thinking starts here.\u003c\/b\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56313390236021,"sku":"9798893310160","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9798893310160_b7ac79b7-6246-457b-933e-846563bb0006.jpg?v=1786033035"},{"product_id":"tribes-1","title":"Tribes","description":"In this fascinating book, Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement - to bring together a tribe of like-minded people and do amazing things. There are tribes everywhere, all of them hungry for connection, meaning and change. And yet, too many people ignore the opportunity to lead, because they are \"sheepwalking\" their way through their lives and work, too afraid to question whether their compliance is doing them (or their company) any good. This book is for those who don't want to be sheep and instead have a desire to do fresh and exciting work. If you have a passion for what you want to do and the drive to make it happen, there is a tribe of fellow employees, or customers, or investors, or readers, just waiting for you to connect them with each other and lead them where they want to go.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57499383595381,"sku":"9780749939762","price":6.99,"currency_code":"GBP","in_stock":false}]},{"product_id":"the-knot","title":"The Knot","description":"'This book will give you language for something you felt your whole life but couldn't quite articulate.'From the foreword by Mel Robbins, author of The Let Them TheoryYou're not stuck because the problem is too hard.   You're stuck because something invisible is holding it in place.   Every persistent problem - in your career, your organisation, or your life - is held in place by something hidden: a system that rewards the status quo, a false constraint everyone has accepted, or an entanglement you haven't named.   But problems can be solved when you know where to look.   In The Knot, Seth Godin helps you:* Distinguish between problems you can solve and situations you need to accept.   * Look for the \"but\" that reveals entanglements keeping you stuck.   * See the systems at work, question false constraints, and focus on what actually matters.   * Create the conditions for change instead of simply hoping for it.   This book leaves readers with a simple mantra for meaningful work:Name the baggage.   Drop the baggage.   Ship the work.   Problems can be solved. The Knot shows you how.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57503671189877,"sku":"9781399645065","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781399645065.jpg?v=1786867380"}],"url":"https:\/\/backstory.london\/collections\/author-seth-godin.oembed","provider":"Backstory","version":"1.0","type":"link"}