{"title":"Books by Sarah Turnbull","description":null,"products":[{"product_id":"9781292400327","title":"Marketing Communications","description":"\u003cp\u003e\u003cstrong\u003eGet a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eMarketing Communications,\u003c\/strong\u003e 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice.\u003c\/p\u003e \u003cp\u003eFrom introducing the subject and setting learning expectations to analysing and interpreting consumer behaviour, this latest edition follows a clear, streamlined structure that focuses on the strategic and tactical aspects of how brands engage audiences. With an approachable style and language that is easy to understand, the text delivers a rich blend of academic and practitioner materials that will help you understand the complexities of marketing communications.\u003c\/p\u003e \u003cp\u003eThe book includes examples of contemporary, innovative marketing practices drawn from some of the world's leading brands and agencies, allowing you to explore the theories and ideas and acquire critical insight into the marketing communications landscape.\u003c\/p\u003e \u003cp\u003eThe plethora of useful features and examples will encourage you to discuss and consider multiple interpretations around the major topics, providing you with the tools you need to develop your career in the field.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eMarketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56296637006197,"sku":"9781292400327","price":66.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781292400327_3cbf40cc-0725-4501-a041-855dc96613ec.jpg?v=1786018146"},{"product_id":"9781857883701","title":"Almost French","description":"\u003cp\u003e\u003ci\u003eAlmost French\u003c\/i\u003e takes readers on a tour fraught with culture clashes but rife with insight and deadpan humour - a charming true story of what happens when a strong-willed Aussie girl meets a very French Frenchman.\u003cbr\u003e\u003cbr\u003eBackpacking around Europe, twenty-something Sarah Turnbull meets Frederic and impulsively accepts his invitation to visit him for a week in Paris. Eight years later, she is still there - and married to him. The feisty journalist swaps vegemite for vichyssoise and all things French, but commits the fatal errors of bowling up to strangers at classy receptions, helping herself to champagne, laughing too loudly and (quelle horreur!) rushing out for a baguette in her 'pantalons de jogging'. But Paris' maddening, mysterious charm proves irresistible and Sarah makes spectacular progress. She finds work as a freelance journalist, learns to survive Parisian dinner parties and how to deal with grim-faced officialdom.\u003cbr\u003e\u003cbr\u003eAs she navigates the highs and lows of Parisian life, covering the haute couture fashions shows and discovering the hard way the paradoxes of France today, Sarah succeeds in becoming 'almost French'.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56308204929397,"sku":"9781857883701","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781857883701_a9242825-45bc-4e5b-9034-25a137ca8bc7.jpg?v=1786029761"},{"product_id":"marketing-communications-4","title":"Marketing Communications","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eMarketing Communications\u003c\/strong\u003e\u003c\/em\u003e explores how and why organisations use marketing communications to build brands and sell products. Drawing on multiple theories and frameworks, the authors consider strategies for audience engagement alongside the perspectives of brands, agencies and practitioners worldwide. Case studies—many award-winning—tell the stories of marketing campaigns for well-known brands, both in the UK and internationally.\u003c\/p\u003e \u003cp\u003eThe \u003cstrong\u003e10th Edition\u003c\/strong\u003e was thoroughly revised to reflect the changes and disruptors shaping modern marketing. It examines how technology is reshaping promotional channels, organisational structure, and buyer behaviour and expectations.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57503608471925,"sku":"9781292749167","price":59.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781292749167.jpg?v=1791213053"}],"url":"https:\/\/backstory.london\/collections\/author-sarah-turnbull.oembed","provider":"Backstory","version":"1.0","type":"link"}