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Become a fluent speaker of microeconomic language by actively engaging with real-world examples. From cinema ticket discounts to social norms, our textbook sparks curiosity, fostering meaningful discussions and a deeper understanding of economic principles. Frank, Nobel-Prize winner: Bernanke, Antonovics, and Heffetz bring their expertise to every chapter. 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Profiles of 'instapreneurs', dot-com billionaires, and eccentrics from the lower and upper reaches of Richistan take us into the rarified world of people like Ed Bazinet, who became a multi-millionaire by selling miniature ceramic villages, and Tim Blixseth, who earned billions by trading remote stretches of timberland. The influence wielded by the newly wealthy goes far beyond their earning power, and Frank also explores the lifestyles developing around them (butler schools and a new type of service employee, self-help groups for people worth $10 million or more) as well as where their money is going (the commodification of the art world, the rise of 'market-driven' philanthropy). As wealth creation becomes more and more globalised, Richistan looks behind the glitz to find the real story of new money and its impact on the world.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56298536993141,"sku":"9780749928650","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780749928650_19462930-da6a-4150-8414-dc6303d93ba8.jpg?v=1786014629"},{"product_id":"9783958293113","title":"Robert Frank: Leon of Juda","description":"\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56309874819445,"sku":"9783958293113","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9783958293113_06d32931-d2ba-43c1-ab4e-be88822f81ca.jpg?v=1786031846"},{"product_id":"9783969993644","title":"Red Table, Green Tree, from the Window, by the Window","description":"\u003cp\u003e \u003cstrong\u003e PRE-ORDER NOW - Published: 31\/12\/2026 \u003c\/strong\u003e\u003c\/p\u003e \u003cbr\u003e  \u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56369524703605,"sku":"9783969993644","price":65.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9783969993644_1c29467c-5851-455a-96e5-36cd75f8e66b.jpg?v=1786035141"},{"product_id":"9783969993675","title":"The Lines of My Hand","description":"\u003cp\u003e \u003cstrong\u003e PRE-ORDER NOW - Published: 31\/12\/2026 \u003c\/strong\u003e\u003c\/p\u003e \u003cbr\u003e  \u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56369524834677,"sku":"9783969993675","price":35.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9783969993675_c8694d24-8288-4c1b-a9c9-d6f17457180f.jpg?v=1786035143"},{"product_id":"9783969993651","title":"The Visual Diaries","description":"\u003cp\u003e \u003cstrong\u003e PRE-ORDER NOW - Published: 31\/12\/2026 \u003c\/strong\u003e\u003c\/p\u003e \u003cbr\u003e  \u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56369525162357,"sku":"9783969993651","price":65.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9783969993651_d39af2d8-6f76-4134-b2fa-ad81c9dbbb92.jpg?v=1786035142"},{"product_id":"9783969993699","title":"Hold Still, Keep Going","description":"\u003cp\u003e \u003cstrong\u003e PRE-ORDER NOW - Published: 31\/12\/2026 \u003c\/strong\u003e\u003c\/p\u003e \u003cbr\u003e  \u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56369525719413,"sku":"9783969993699","price":40.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9783969993699_d7b80119-ec48-467a-a214-44e86584b16b.jpg?v=1786035145"},{"product_id":"9783969993668","title":"Seven Stories","description":"\u003cp\u003e \u003cstrong\u003e PRE-ORDER NOW - Published: 31\/12\/2026 \u003c\/strong\u003e\u003c\/p\u003e \u003cbr\u003e  \u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56369525883253,"sku":"9783969993668","price":35.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9783969993668_40150162-3fef-4213-8304-0ffe9a1efc32.jpg?v=1786035142"},{"product_id":"9783969993682","title":"London\/Wales","description":"\u003cp\u003e \u003cstrong\u003e PRE-ORDER NOW - Published: 31\/12\/2026 \u003c\/strong\u003e\u003c\/p\u003e \u003cbr\u003e  \u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56369525948789,"sku":"9783969993682","price":35.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9783969993682_f2e649a4-ad10-4e59-8235-efedf6c3262c.jpg?v=1786035144"},{"product_id":"robert-frank-portfolio","title":"Robert Frank: Portfolio","description":null,"brand":"Gardners","offers":[{"title":"Default Title","offer_id":57492284965237,"sku":"9783958290228","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9783958290228.jpg?v=1786529118"}],"url":"https:\/\/backstory.london\/collections\/author-robert-frank.oembed","provider":"Backstory","version":"1.0","type":"link"}