{"title":"Books by Robert Cooper","description":null,"products":[{"product_id":"9781780228365","title":"The Ambassadors","description":"\u003cp\u003eHistory does not run in straight lines. Instead of inevitable progress, what we get is more often false starts, blind alleys, random events, good intentions that go wrong. Robert Cooper's incisive and elegant book is therefore not a continuous diplomatic history. Richelieu and Mazarin inhabited a 16th-century world we can hardly imagine today, but it is from their time that we can begin to see the outline of today's Europe.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Ambassadors\u003c\/i\u003e includes a brilliant analysis of the people who built the Western side of the Cold War. Henry Kissinger is a pivotal figure in the post-war world, and his story is in some ways typical: he failed in his most important aims and succeeded in ways he never expected. Robert Cooper's pieces together history and considers the illuminating fragments it leaves behind.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":43205040046258,"sku":"9781780228365","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781780228365_2d7d9bc9-e5c3-4297-8f4d-4003c8353661.jpg?v=1786024302"},{"product_id":"9789814928519","title":"Waiting for Venus","description":"\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":43205983600818,"sku":"9789814928519","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9789814928519.jpg?v=1786033538"},{"product_id":"winning-at-new-products-5th-edition","title":"Winning at New Products, 5th Edition","description":"\u003cb\u003eA fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e For more than two decades, \u003ci\u003eWinning at New Products\u003c\/i\u003e has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.\u003cbr\u003e\u003cbr\u003e \"This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully.\" -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57481609511285,"sku":"9780465093328","price":22.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780465093328.jpg?v=1786089889"},{"product_id":"advanced-regression-analysis","title":"Advanced Regression Analysis","description":"\u003cp\u003eAimed at students who have completed basic statistical training, this book is the perfect gateway to help you move up to more advanced courses. Armed with an understanding of regression analysis, you will be ready to apply regression methods effectively and insightfully any problem.\u003c\/p\u003e\u003cp\u003eBenefits of this book:\u003c\/p\u003e\u003cp\u003e·         Accessible to all students, regardless of their mathematical level\u003c\/p\u003e\u003cp\u003e·         Rich with examples and problems from a across the social sciences, business and health\u003c\/p\u003e\u003cp\u003e·         Examples and problem sets on the companion website help you to test your learning and put your skills into practice.\u003c\/p\u003e\u003cp\u003e·         A guide to Matrix Algebra to help students quickly grasp more advanced procedures\u003c\/p\u003eThis is the ideal companion into advanced regression analysis for students in the social sciences, business and health.","brand":"Gardners","offers":[{"title":"Paperback","offer_id":57682606522741,"sku":"9781473912168","price":30.99,"currency_code":"GBP","in_stock":false},{"title":"Hardback","offer_id":57504762495349,"sku":"9781473912151","price":87.0,"currency_code":"GBP","in_stock":false}]}],"url":"https:\/\/backstory.london\/collections\/author-robert-cooper.oembed","provider":"Backstory","version":"1.0","type":"link"}